The Journal
Notes on Brand & Marketing
September 5, 2026
What a Launch Campaign Budget Should Actually Cover
A realistic launch budget splits roughly three ways: creative production, media spend, and a contingency for whichever channel outperforms your…
September 5, 2026Signs Your Brand Identity Has Outgrown Itself
If your logo still looks fine but nobody on the team can agree what the brand actually stands for in…
September 5, 2026Positioning Before Design: Why We Do It in That Order
A logo redesign without a positioning decision behind it just makes the same undifferentiated business look tidier. Before any visual…